For Guy and Katherine Shropshire, whose family has been growing salad vegetables on their land in the United Kingdom for more than 60 years, the health benefits and family tradition associated with beets were worth sharing. So in October 2010, the husband-and-wife duo ventured across the Atlantic to a food festival where they introduced their specialty marinated beet recipes to America. The event was wildly successful, leading the Shropshires to start a beet business in the U.S. They called it Love Beets. The company began selling packaged products shipped from its U.K. parent company G’s. But when business began to boom, the 60,000-square-foot U.K. facility could no longer keep up. “There’s a finite capacity of the number of tons that can be put through that facility,” said Simon Woods, Love Beets quality assurance manager. “We were at that capacity. We had to do something.”
Sanitary requirements are met—even for waste materials—in this New York facility.
Seepex Inc.
07/31/2017
Image 1. The pumps are low to the ground and can be rolled under production equipment to capture waste and pump it out of the facility. (Images courtesy of SEEPEX Inc.)
The company’s long-term goal was to grow and process beets in the U.S., so this was an opportune time to expand operations into North America.
In 2016, Love Beets invested in the construction of a production facility in Rochester, New York, where each week they would process, cook, marinate, spice, and package about 130 to 140 tons of beets. To handle this volume of the vegetable—along with the peels, pebbles, dirt and other waste products produced during the process—they needed a pumping system that could handle the flow of disparate materials while maintaining a hygienic and sanitary environment.
Image 2. The facility processes between 130 and 140 tons of beets every week.
The facility runs three factory lines where the beets undergo processing, and a fourth line where waste product is handled and pumped out of the facility.
When designing the plant, the company needed pumps that could handle waste product while maintaining food-grade sanitary conditions throughout so that the actual waste product could be recycled for animal feed.
A combination of water, beet waste, dirt, silt, small rocks and other debris that adheres to the beets when they are harvested comes out of the processing line. All must be separated before the beets can be cooked and packaged.
“You have this variety of materials falling down off the conveyer belt and other equipment in the plant, and they want to collect it, contain it and transport it back to a different section of the plant where it is processed as a waste product,” says Bruce Javits, sales engineer for Siewert Equipment, part of the design team.
The facility also required equipment that could handle the nearly nonstop production process. “We pack (the beets) fresh every day—five or six days a week, 24 hours a day,” Woods says.