New Associate Editor Hired, Circulation Increased

BIRMINGHAM, Ala. (June 21, 2012) – Growth, an increase in circulation and positive feedback from a loyal readership have led to a decision from Cahaba Media Group to increase the frequency of Upstream Pumping Solutions magazine from four to six times a year, beginning in 2013.

Upstream Pumping Solutions began publication with a spring issue in 2010 and has published quarterly since then.  It offers drilling contractors and well completion professionals the practical, hands-on knowledge that readers in the oil and gas industry expect from Pumps & Systems, the leading magazine for pump users worldwide, also published by Cahaba Media Group.

“With so much positive growth with the magazine and in the industry, a move to six times per year just made sense,” said Upstream Pumping Solutions Editor, Lori Ditoro. “We are excited about the opportunity to share even more technical information and case studies with our readers.”

Upstream Pumping Solutions’ BPA-qualified circulation has increased to 13,000 from the original 10,000 readers in 2010. In addition, Upstream Pumping Solutions is delivered to 760 Original Equipment Manufacturers with about 1,000 copies annually distributed at key industry tradeshows including Offshore Technology Conference, Global Petroleum Show, Permian Basin Oil Show, SPE ATCE and others.

To help with the increase in editorial coverage, Cahaba Media Group has hired Gary Lloyd as the Associate Editor for both Upstream Pumping Solutions and Pumps & Systems magazines, effective July 9, 2012.

“Gary comes to us with experience as a writer, reporter and researcher,” said Michelle Segrest, editor of Pumps & Systems and Cahaba Media Group’s VP of Editorial. “He has fantastic editorial skills, professionalism and a keen eye for news relativity. He will immediately become an essential member of our experienced editorial team and will contribute greatly to the high quality of content that our pump magazine readers expect.”

Upstream Pumping Solutions magazine is supported digitally with a website, www.upstreampumping.com, digital edition and a monthly e-newsletter, “The Well.”

About Upstream Pumping Solutions

Maintenance and troubleshooting tips, technical primers and case studies make Upstream Pumping Solutions an indispensable guide for approaching pumping problems onshore and offshore. An expert editorial advisory board featuring prominent upstream professionals offers input on topics including mud pumps, pressure pumping, frac pumping, artificial lift, multiphase pumping and related technologies. Upstream Pumping Solutions’ readers are executive management, engineers, consultants, field operators and geologists from oil & gas operating/production, oil & gas drilling, engineering or seismic, well service & support and other field companies operating in the upstream oil and gas industry.

About Pumps & Systems

Pumps & Systems is the voice of the pump and rotating equipment industry. It delivers relevant industry news coverage and powerful technical information to more than 40,000 BPA-qualified managers, engineers, operators and maintenance professionals worldwide. Pumps & Systems is published monthly and available free to qualified subscribers.

About Cahaba Media Group

Founded in 2002, Cahaba Media Group is an independent and entrepreneurially-driven publishing company based in Birmingham, Ala. The company publishes five industry trade magazines (Pumps & Systems, Construction Business Owner, Upstream Pumping Solutions, Senior Care Products and HomeCare), six industry websites, several electronic newsletters and other ancillary products. www.cahabamedia.com