KYOTO, Japan (Feb. 20, 2013) – Nidec Corporation announced that it has established a new sales office named NIDEC ASI JAPAN CORPORATION in Tokyo, Japan, to increase brand exposure for NIDEC ASI S.p.A. and expand its sales in the Japanese and South Korean industrial applications markets.

As part of the Company's efforts to bolster its industrial equipment business, the new sales office is responsible for creating new revenue streams from the Japanese and South Korean industrial applications markets through sales of broad-ranging industrial motors and systems manufactured by NIDEC ASI S.p.A., the Company's Milan-based subsidiary formerly known as Ansaldo Sistemi Industriali S.p.A.

The Company expects that the new sales office's marketing initiatives and technical support capabilities will help NIDEC ASI S.p.A. to develop a strong customer base in Japan and South Korea by taking full advantage of its core competencies in medium- and large-sized industrial motors, power generators, low and medium voltage drives, and industrial automation and control systems used in the metal, power generation (renewable energy), marine, oil and gas industry sectors.