KENT, England (July 5, 2013) – Euroflo Fluid Handling, exclusive U.K. distributors of the Dragflow, Grindex and Marelli brands, launched a new site as they increase their marketing efforts and launch into an e-commerce side of the business.
The new e-commerce site is designed to promote their submersible pump and pump related equipment in a clear and concise manner and aims to appeal to both technical and non-technical users. It provides technical data, application stories and digital media, bringing a modern look and feel and fresh content to an otherwise lack lustre offering.
“We understand demand for digital communication and how critical it is for business and attracting new markets. Instead of aiming at the initiated, www.euroflo.com combines e-commerce with education in an accessible and usable manner, making the experience a pleasant one for student and engineer alike,” said Jo Lavelle, managing director.
“Submersible pumping is cheaper and more effective than other pumping applications, but our research showed that there was lack of good content and knowledge. Our website will plug that gap and makes submersible pumping seem more accessible and like a more viable option for a multitude of projects,” said Lavelle.
In its 20-year existence, Euroflo has worked on some big projects, including Cross Rail and the Dublin Port tunnel, and believes the Web is a way of making the industry more aware of the just how hard the company has worked since forming.
Dan Langrish, Marketing, added “Essentially, the site is our shop window but also provides the opportunity to showcase our projects—we want people to engage with us and see how the company functions day to day. Our application stories and media library offer the opportunity to view a wide variety of our projects in action, aiding that decision-making process for the customer.”
Thu, 07/18/2013 - 16:35