MMFX Steel Corporation Appoints VP of Sales & Marketing to Support Industry Growth & Market Potential

IRVINE, Calif. (July 19, 2016) — MMFX Steel Corporation of America has appointed Sherry Sweitzer as the new vice president of sales and marketing. Sweitzer is responsible for growing sales through the effective management of the company’s North American sales team, as well as educating customers on the benefits of MMFX products through strategic marketing and communication efforts.

“Sherry’s experience in the engineering and construction fields and her knowledge of effective sales management systems and marketing will certainly enhance our efforts to meet the needs of customers,” said Tom Russo, MMFX CEO. “She serves as an industry source, bringing practical engineering knowledge and understanding to the organization. Her expertise will serve customers well in understanding the long-term advantages of specifying MMFX ChrōmX rebar in the design of bridges, roadways, high rise buildings, marine structures and national defense projects.”' Throughout her career, Sweitzer has contributed to business growth through positions in sales management, business development, marketing and operations related to engineering and construction. Before joining MMFX, Sweitzer was vice president, global sales, for Jacobs Engineering Group Inc., where she directly managed sales teams in targeted business areas, as well as trained the global sales force. Earlier, she was vice president, North America infrastructure sales, responsible for managing the unit sales team and, in conjunction with operations, determining the proper strategic approaches and desired business blends for growth across services and sectors. Starting her career with Jacobs Engineering Group Inc. more than 25 years ago, Sweitzer progressed from managing federal contracts to pricing and negotiations, and then moved to sales as inside sales manager. Sweitzer also brings extensive marketing and communications experience gained from managing the global marketing team and supervising corporate communications at Jacobs Engineering Group Inc. for nine years. “Sherry is assuming the lead sales and marketing position for the company—a role fitting her background and perspective in engineering and construction, particularly infrastructure and national defense projects,” said Michael Pompay, president of MMFX. “She has proven her ability to identify and execute sales and marketing strategies in a team environment, which is essential for her role and in driving sales for new and existing MMFX products.” Sweitzer has a Bachelor of Science degree from California State Polytechnic University.