CLEARWATER, Fla. – Motortronics, a company specializing in the manufacturing of solid state alternating current (AC) motor controls and motor protection products, today announced the acquisition of Fairford Electronics, Ltd for an undisclosed sum. Providing a range of complementary low voltage IEC soft starters, the Ivybridge, UK based business, supports Motortronics growth plans and accelerates its entry into new markets. Established in 1979, Fairford makes motor control equipment. With design and production facilities in Ivybridge, UK, Fairford distributes its products via a worldwide network of trusted distributors and brand label partners across the industrial automation industry. “Fairford provides an exciting opportunity for Motortronics and specifically, strengthens our position in IEC class products.”, explains Jim Mitchell, president. “Now with operations in the USA, United Kingdom, Korea and China, Motortronics and Fairford are perfectly placed to offer outstanding support to all markets globally.” adds Brian Hong, managing director, Motortronics Korea. Mark Shepherd, Fairford’s managing director, also commented on the acquisition adding “Motortronics strength in Medium Voltage and ANSI Soft Starters, combined with Fairford’s expertise in Low Voltage IEC Soft Starters provides a major growth opportunity for both businesses and extends the product range for all our customers.” Both Motortronics and Fairford will continue to trade under their own names, and Fairford Electronics will trade as ‘FAIRFORD – A part of the Motortronics Group’