LINCOLNSHIRE, Ill. – June 20, 2023 – HydraForce has appointed David Krafft as marketing and communications director. In this role, Krafft is responsible for developing and overseeing HydraForce’s global marketing strategy and ensuring that it achieves company goals.
“David has strong leadership skills, a great marketing background and a proven track record of delivering meaningful results,” said Anthony Casale, senior vice president of engineering compact hydraulics, HydraForce. “His digital and brand development capabilities will be instrumental in raising awareness for HydraForce in the mobile hydraulics industry and driving the brand forward.”
Krafft joins HydraForce with 15 years of marketing experience. He was most recently digital marketing manager at Grifols, a pharmaceutical manufacturer, where he directed all aspects of digital and traditional marketing for a $450 million division. Prior to this, he served as integrated marketing communication manager for Panduit and held senior roles in various marketing agencies.