BROOKSVILLE, Fla. – Rusco and Vu-Flow are excited to announce Neal White as their newly appointed president and chief executive officer (CEO).
White's appointment brings extensive water quality experience along with expertise in plumbing, water systems and water quality markets, as well as a long history of consistently delivering exceptional results.
With a proven track record of surpassing sales forecasts, increasing profitability, fostering strategic partnerships and exceeding revenue goals, White solidifies his presence in the water filtration industry.
White’s background includes over a decade leading multiple business lines and serving as business unit leader/national sales manager at Pentair and most recently as the sales director for North America at Watts Water Technologies. This experience positions him to lead Rusco toward even greater success in the water filtration sector.
Neal White, CEO, expressed, "I take immense pride in leading the exceptional team at Rusco and Vu-Flow Filtration, two outstanding family businesses deeply rooted in the water quality industry. I am honored to be part of this team and look forward to bringing my years of experience to this organization and securing our legacy as a leader in water filtration."